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Research papers

Some advantages of self completed questionnaire in surveys on life styles or socio cultural trends

Studies on life styles or socio-cultural trends, which are generally based on questionnaires with 200 to 300 items or questions, usually involves the administering of self-completed questionnaires. This method not only has the advantage of being more...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection
Authors: Yves Rickebusch, Corinne Polycarpe
November 1, 1977
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Citation

Rickebusch and Polycarpe (1977a, November 01). Some advantages of self completed questionnaire in surveys on life styles or socio cultural trends. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/some-advantages-of-self-completed-questionnaire-in-surveys-on-life-styles-or-socio-cultural-trends


Research papers

Discriminating analysis of qualitative data inputs

Classical methods of analysis are ill-suited to dealing with this type of data, so that a new family of methods has recently been developed under impetus from C. Hayashu, J. de Leeuw, G. Saporta, M. Tenenhaus and F.W. Young. They attempt, by optimal...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Jean-Marie Bouroche, A. Le Roux
August 28, 1977
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Citation

Bouroche and Le Roux (1977a, August 28). Discriminating analysis of qualitative data inputs . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/discriminating-analysis-of-qualitative-data-inputs-


Research papers

Discriminating analysis of qualitative data inputs (French)

Classical methods of analysis are ill-suited to dealing with this type of data, so that a new family of methods has recently been developed under impetus from C. Hayashu, J. de Leeuw, G. Saporta, M. Tenenhaus and F.W. Young. They attempt, by optimal...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Jean-Marie Bouroche, A. Le Roux
August 28, 1977
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Citation

Bouroche and Le Roux (1977a, August 28). Discriminating analysis of qualitative data inputs (French). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/discriminating-analysis-of-qualitative-data-inputs-french-


Research papers

Measurement of subjective well-being and its implications on socio-political decisions (French)

This present paper has as its objective the presentation of a conceptual framework and the first experimental results (from a sample of a reduced size) of research intended to: 1. Perfect a method and tools for measuring individual subjective...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Yves Evrard, Denis Lindon
June 15, 1977
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Citation

Evrard and Lindon (1977a, June 15). Measurement of subjective well-being and its implications on socio-political decisions (French). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/measurement-of-subjective-well-being-and-its-implications-on-socio-political-decisions-french-


Research papers

Measurement of subjective well-being and its implications on socio-political decisions

This present paper has as its objective the presentation of a conceptual framework and the first experimental results (from a sample of a reduced size) of research intended to: 1. Perfect a method and tools for measuring individual subjective...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Yves Evrard, Denis Lindon
June 15, 1977
×

Citation

Evrard and Lindon (1977a, June 15). Measurement of subjective well-being and its implications on socio-political decisions. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/measurement-of-subjective-well-being-and-its-implications-on-socio-political-decisions


Research papers

Future ways of communicating with doctors: How effective are the traditional methods

This paper sets out to examine the methods of communicating with doctors open to the pharmaceutical manufacturer . Although it is important to examine the use of the traditional methods of communication e.g. representatives, mailings and journals,...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Alan J. Bowditch
March 1, 1977
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Citation

Bowditch, A. J. (1977a, March 01). Future ways of communicating with doctors: How effective are the traditional methods. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/future-ways-of-communicating-with-doctors-how-effective-are-the-traditional-methods


Research papers

Innovation by data analysis (French)

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which:- provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean Paul Aimetti
June 15, 1976
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Citation

Aimetti, J. (1976a, June 15). Innovation by data analysis (French). ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/innovation-by-data-analysis-french-


Research papers

Sampling large business and industrial universes

This paper describes a method of sampling and interviewing small minorities of the total population in their homes with high cost effectiveness. It has been developed as a solution to the problem of representing the total U.K. universe of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: JWP Cornish, Dawn Mitchell
June 15, 1976
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Citation

Cornish and Mitchell (1976a, June 15). Sampling large business and industrial universes. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/sampling-large-business-and-industrial-universes


Research papers

Innovation by data analysis

In the constant search for new methodologies, the marketing researcher feels the need for a kind of guide which:- provides him with a better understanding of the large conventional families of analysis on the one hand, and; - enables him to spot real...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jean Paul Aimetti
June 15, 1976
×

Citation

Aimetti, J. (1976a, June 15). Innovation by data analysis. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/innovation-by-data-analysis